We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 528 founders registered. See your city

‹ The Founder Bookshelf

About Face: The Essentials of Interaction Design cover

About Face: The Essentials of Interaction Design

The Essentials of Interaction Design

The definitive handbook for designing software people can use.

by Alan Cooper

About Face is a comprehensive guide to interaction design, introducing goal-directed methods and the use of personas to design software around real user goals. First published in 1995 as The Essentials of User Interface Design and expanded across later editions, it covers principles, patterns, and detailed interface guidelines. It remains a core reference for designing digital products.

Founders shipping software products inherit countless interface decisions, and About Face gives a principled, goal-directed way to make them instead of guessing. Its persona method also gives small teams a concrete tool to keep design grounded in real users.

Where to get it

Questions, answered

What is About Face: The Essentials of Interaction Design about?

Founders shipping software products inherit countless interface decisions, and About Face gives a principled, goal-directed way to make them instead of guessing. Its persona method also gives small teams a concrete tool to keep design grounded in real users.

Where can I find books founders recommend?

The eChai founder bookshelf ranks the books founders in the network recommend to each other.

eChai Partner Brands