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Continuous Discovery Habits

Discover Products that Create Customer Value and Business Value

Build a weekly habit of talking to customers to guide product decisions.

by Teresa Torres

Continuous Discovery Habits presents a structured, sustainable approach to product discovery built on regular customer contact. Torres introduces the opportunity solution tree as a tool for mapping desired outcomes to customer opportunities and candidate solutions. The book gives teams concrete habits, like weekly interviews and assumption testing, to keep discovery continuous rather than occasional.

Founders often build on assumptions instead of evidence, and this book makes ongoing customer research a practical weekly habit. The opportunity solution tree helps teams stay anchored to outcomes rather than chasing random feature requests.

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