Designing Brand Identity
A Complete Guide to Creating, Building, and Maintaining Strong Brands
A practical, visual playbook for building brand identity systems.
Wheeler lays out a structured, repeatable process for creating and managing brand identity, from research and clarifying strategy through design, identity systems, and rollout. The book pairs a clear five-phase methodology with concise case studies and richly visual examples. It is written as a reference for the whole branding team, not just designers.
Founders building a company need a coherent visual and verbal identity, and this book demystifies the process from naming to logo systems to governance. It gives a shared language and process so founders can brief and evaluate design work confidently.
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Questions, answered
What is Designing Brand Identity about?
Founders building a company need a coherent visual and verbal identity, and this book demystifies the process from naming to logo systems to governance. It gives a shared language and process so founders can brief and evaluate design work confidently.
Where can I find books founders recommend?
The eChai founder bookshelf ranks the books founders in the network recommend to each other.
