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Designing for the Digital Age cover

Designing for the Digital Age

How to Create Human-Centered Products and Services

The comprehensive field manual for human-centered product design.

by Kim Goodwin

This thorough reference walks through the full process of designing digital products and services, from research and personas through requirements, interaction design, and visual detail. Goodwin codifies the goal-directed methods developed at Cooper into step-by-step practice. It is exhaustive enough to serve as a textbook and a working handbook.

Founders who want to build genuinely useful products benefit from understanding the full discipline of human-centered design rather than just shipping features. This book gives a rigorous, end-to-end framework for grounding product decisions in real user needs.

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