Epic Content Marketing
How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Win customers by telling a different story, not selling harder.
A strategic blueprint for attracting and retaining customers by creating valuable, consistent content rather than interruptive advertising. Pulizzi lays out how to define an audience, build a content mission, and sustain a publishing operation. The book covers strategy, channels, and measurement.
For founders without big ad budgets, owned content is the most durable way to build an audience and pipeline. Pulizzi provides a step-by-step model for turning content into a customer-acquisition engine that compounds over time.
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Questions, answered
What is Epic Content Marketing about?
For founders without big ad budgets, owned content is the most durable way to build an audience and pipeline. Pulizzi provides a step-by-step model for turning content into a customer-acquisition engine that compounds over time.
Where can I find books founders recommend?
The eChai founder bookshelf ranks the books founders in the network recommend to each other.
