Growth Hacker Marketing
A Primer on the Future of PR, Marketing, and Advertising
A short primer on marketing as product-driven, testable growth.
A concise introduction to the growth hacker mindset, arguing that the line between product and marketing has blurred. Holiday walks through a simple sequence: achieve product market fit, find your growth hack, go viral, then retain and optimize. It is a fast read aimed at reframing how startups think about acquiring users.
Founders with no marketing budget need scrappy, measurable ways to grow that are built into the product itself. This primer is the quickest on-ramp to the growth hacking philosophy behind Traction and Hacking Growth.
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Questions, answered
What is Growth Hacker Marketing about?
Founders with no marketing budget need scrappy, measurable ways to grow that are built into the product itself. This primer is the quickest on-ramp to the growth hacking philosophy behind Traction and Hacking Growth.
Where can I find books founders recommend?
The eChai founder bookshelf ranks the books founders in the network recommend to each other.
