Hacking Growth
How Today's Fastest-Growing Companies Drive Breakout Success
Run a fast, data-driven experiment engine to drive breakout growth.
Ellis and Brown lay out the operating system for growth teams: a rapid, cross-functional experimentation process that pulls together product, marketing, data, and engineering. They cover finding the aha moment, identifying your North Star metric, and running high-tempo test cycles across acquisition, activation, retention, and revenue. The book is full of company examples and a practical playbook.
Growth is a team sport powered by disciplined experimentation, not one-off marketing tricks. This book shows founders how to stand up a repeatable growth process that compounds learning over time.
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Questions, answered
What is Hacking Growth about?
Growth is a team sport powered by disciplined experimentation, not one-off marketing tricks. This book shows founders how to stand up a repeatable growth process that compounds learning over time.
Where can I find books founders recommend?
The eChai founder bookshelf ranks the books founders in the network recommend to each other.
