Hey, Whipple, Squeeze This
The Classic Guide to Creating Great Ads
Great ads come from one simple, surprising, well-crafted idea.
A widely used guide to creating effective advertising, covering how to find big ideas, write sharp copy, and survive the creative business. Named after an annoying ad character, it argues for simplicity, wit, and respect for the audience's intelligence. Later editions expand into digital and social channels.
Founders are constantly making ads, taglines, and pitches, often without a creative team. Sullivan teaches how to find and sharpen a single strong idea, the difference between a memorable message and forgettable noise.
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Questions, answered
What is Hey, Whipple, Squeeze This about?
Founders are constantly making ads, taglines, and pitches, often without a creative team. Sullivan teaches how to find and sharpen a single strong idea, the difference between a memorable message and forgettable noise.
Where can I find books founders recommend?
The eChai founder bookshelf ranks the books founders in the network recommend to each other.
