How Google Works
How Google built a company around smart creatives.
Schmidt and Rosenberg explain the management principles that guided Google's growth, centered on attracting and empowering people they call smart creatives. They cover culture, strategy, talent, decision making, communication, and innovation in the internet era. The book blends insider anecdotes with actionable advice for building modern companies.
Founders building knowledge-driven companies need to attract top talent and create an environment where they thrive. This book lays out how Google designed its culture, hiring, and decision processes to keep innovating at scale.
Sign in to mark this read or add it to your want-to-read list.