Inspired
How to Create Products Customers Love
How great tech companies build products customers actually love.
Inspired distills how the best technology companies structure product teams and build products customers love. Cagan covers the role of the product manager, product discovery techniques, and the practices that separate strong product organizations from weak ones. The widely read second edition (2017) expanded and updated the material for modern product teams.
For founders, this is a foundational guide to building a real product function rather than just shipping features. It clarifies the difference between delivery and discovery and what an empowered product team looks like.
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