Interviewing Users
How to Uncover Compelling Insights
Learn to ask the questions that surface what users really do.
A practical guide to planning and conducting user interviews that yield genuine insight rather than confirmation of what you already believe. Portigal covers everything from recruiting and rapport to listening techniques and avoiding leading questions. The book treats interviewing as a learnable craft with concrete habits and tactics.
Founders constantly talk to customers but rarely interview them well, often hearing what they want to hear. This book teaches the discipline of extracting honest signal, which directly shapes what to build and for whom.
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Questions, answered
What is Interviewing Users about?
Founders constantly talk to customers but rarely interview them well, often hearing what they want to hear. This book teaches the discipline of extracting honest signal, which directly shapes what to build and for whom.
Where can I find books founders recommend?
The eChai founder bookshelf ranks the books founders in the network recommend to each other.
