Just Enough Research
Do the research you need, and skip the rest.
Hall delivers a concise, no-nonsense guide to doing effective research without the overhead that intimidates small teams. She covers how to ask good questions, avoid common biases, and gather just enough insight to make confident decisions. The book argues that research is a mindset and a habit, not an expensive specialist activity.
Founders often believe research is too slow or costly for a startup, and this short book proves the opposite by showing how little it takes to avoid expensive wrong turns. It is the right-sized antidote to building products on untested assumptions.
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