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Lean Analytics

Use Data to Build a Better Startup Faster

Find the one metric that matters at each stage of your startup.

by Alistair Croll and Benjamin Yoskovitz

Part of the Lean Series, this book gives founders a framework for choosing and tracking the metrics that actually move a startup forward. Croll and Yoskovitz introduce the One Metric That Matters and map relevant numbers to business models and growth stages. It is dense with benchmarks, examples, and case studies.

Early startups drown in vanity metrics; this book teaches founders to focus on the single number that proves or disproves their current hypothesis. That focus accelerates learning and avoids wasted effort.

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