Magic Words
What to Say to Get Your Way
Small shifts in wording can dramatically change how people respond.
Berger shows how subtle choices of words can change minds, build relationships, and drive action. He identifies categories of language (such as words that signal identity, confidence, and concreteness) that quietly shape outcomes. The book draws on natural language processing research to reveal patterns in what high impact communicators say. Its UK subtitle is What to Say to Get Your Way.
Every pitch, sales call, and team message turns on word choice. Founders can apply these research backed tweaks to write sharper copy, close deals, and motivate teams without changing the substance of what they say.
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