Measure What Matters
How Google, Bono, and the Gates Foundation Rock the World with OKRs
Set audacious goals that actually get done with OKRs.
Doerr lays out Objectives and Key Results (OKRs), the goal-setting system he carried from Intel into Google and dozens of other organizations. Through first-person case studies featuring leaders like Bono and Bill Gates, he shows how OKRs drive focus, alignment, transparency, and stretch goals. The book pairs OKRs with continuous performance management built on conversations, feedback, and recognition.
Founders struggle to keep a growing team focused on what matters most, and OKRs offer a simple, proven way to align everyone around measurable outcomes. The case studies make the system concrete enough to adopt as a company scales.
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