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Mindset cover

Mindset

The New Psychology of Success

Believing you can grow changes what you achieve.

by Carol S. Dweck

Carol Dweck distinguishes between a fixed mindset, where abilities are seen as static, and a growth mindset, where they can be developed through effort and learning. Drawing on decades of research, she shows how this belief shapes success in business, education, sports, and relationships. The book argues that embracing challenges and learning from failure is the path to growth.

Startups are an endless series of failures and pivots. A growth mindset reframes setbacks as learning, which is essential for founders who must keep adapting, recruit people who can grow, and avoid the trap of treating talent as fixed.

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