Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
A practical, repeatable method for nailing product positioning.
Dunford lays out a concrete, step-by-step process for positioning a product, replacing vague advice with a usable framework built around competitive alternatives, unique attributes, value, and the best-fit market. She argues that the right positioning context can make an otherwise overlooked product obviously awesome. The book draws on her years repositioning real tech companies.
Many startups build good products that fail because customers cannot quickly understand what they are or why they matter. This book gives founders a hands-on method to reframe their product so the right buyers immediately get it.
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