Ogilvy on Advertising
The legendary adman's practical playbook for advertising that sells.
A richly illustrated, opinionated guide to advertising from one of its most successful practitioners. Ogilvy covers how to write copy and headlines, make effective print and television ads, build brand image, and run an agency. It distills decades of campaigns into concrete, evidence minded advice on what actually sells.
Many of Ogilvy's principles on headlines, clarity, and selling over cleverness map directly onto modern landing pages and ads. Founders writing their own marketing get a master class in persuasion that has aged remarkably well.
Sign in to mark this read or add it to your want-to-read list.
Questions, answered
What is Ogilvy on Advertising about?
Many of Ogilvy's principles on headlines, clarity, and selling over cleverness map directly onto modern landing pages and ads. Founders writing their own marketing get a master class in persuasion that has aged remarkably well.
Where can I find books founders recommend?
The eChai founder bookshelf ranks the books founders in the network recommend to each other.
