Org Design for Design Orgs
Building and Managing In-House Design Teams
How to build and run a design team that actually delivers.
This guide covers how to create, structure, and lead in-house design organizations as design becomes central to product companies. Merholz and Skinner address hiring, team structure, design operations, and integrating design into broader strategy. It is a practical playbook drawn from the authors' experience building real teams.
As a startup grows past its first designer, founders have to decide how design fits into the org, who to hire, and how to keep quality high while scaling. This book is one of the few practical references for making those structural calls deliberately rather than by accident.
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