Going from 0 to 1
You have an idea and a blank page. These walk you from talking to customers, to a first version people want, to thinking bigger about what you're building.
5 books, in order
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Ask about their life, not your idea, to get honest answers.
Fitzpatrick teaches founders how to interview potential customers without biasing the answers, even when people are inclined to be polite and lie to you. The core idea...
1 founder recommend Get the book ↗
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Treat your startup as an experiment, not a leap of faith.
Eric Ries argues that startups are organizations built to find a sustainable business model under extreme uncertainty, not just to execute a plan. He introduces...
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How great tech companies build products customers actually love.
Inspired distills how the best technology companies structure product teams and build products customers love. Cagan covers the role of the product manager, product...
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The four-step Hook Model behind products people use without thinking.
Hooked lays out the Hook Model, a four-phase cycle of trigger, action, variable reward, and investment that explains how successful products build user habits. Drawing...
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The best businesses create something new, not copies of what exists.
Peter Thiel contends that real progress comes from going from zero to one, creating something genuinely new, rather than copying what works (one to n). He argues that...
2 founders recommend Get the book ↗
