Platform Revolution
How Networked Markets Are Transforming the Economy and How to Make Them Work for You
How platforms beat pipelines in the networked economy.
The authors explain how platform businesses that connect producers and consumers are displacing traditional pipeline firms across industries. They cover how to design, launch, govern, and monetize a platform, including how to handle network effects, openness, and regulation. The book serves as a fact-based playbook for building and competing with platforms.
Founders increasingly compete against or aspire to build platforms, and this book explains the economics and design choices that make them win. It clarifies governance, monetization, and chicken-and-egg launch problems that pipeline thinking misses.
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