Pour Your Heart Into It
How Starbucks Built a Company One Cup at a Time
How values and culture scaled Starbucks one cup at a time.
Howard Schultz tells the story of how he transformed Starbucks from a small Seattle bean roaster into a worldwide brand built on the Italian espresso bar experience. He describes raising money against skepticism, treating employees as partners with stock and benefits, and protecting the company's soul during rapid growth. The book blends a personal rags-to-success story with the operating principles behind the brand.
Founders learn how culture and a clear mission can become the real engine of scale, not just product. Schultz shows how to fund a vision investors do not believe in and how to keep values intact while growing fast.
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