Primal Leadership
Realizing the Power of Emotional Intelligence
Great leaders move people through emotional intelligence, not just strategy.
The authors argue that a leader's primary task is emotional: setting the mood that drives everyone else's. Drawing on brain science and corporate research, they describe six leadership styles and the four EI competencies (self-awareness, self-management, social awareness, relationship management) that let leaders create resonance and high performance.
Founders set the emotional tone of their company whether they mean to or not. This book gives a concrete framework for reading a room, regulating yourself, and switching leadership styles to fit the situation, skills that scale teams better than raw IQ.
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