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Primal Leadership cover

Primal Leadership

Realizing the Power of Emotional Intelligence

Great leaders move people through emotional intelligence, not just strategy.

by Daniel Goleman, Richard Boyatzis, and Annie McKee

The authors argue that a leader's primary task is emotional: setting the mood that drives everyone else's. Drawing on brain science and corporate research, they describe six leadership styles and the four EI competencies (self-awareness, self-management, social awareness, relationship management) that let leaders create resonance and high performance.

Founders set the emotional tone of their company whether they mean to or not. This book gives a concrete framework for reading a room, regulating yourself, and switching leadership styles to fit the situation, skills that scale teams better than raw IQ.

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