Purple Cow
Transform Your Business by Being Remarkable
In a crowded market, being boring is the biggest risk of all.
Seth Godin argues that traditional advertising no longer works and that the only way to stand out is to make something remarkable, a Purple Cow worth talking about. He urges businesses to build the remarkable into the product itself rather than bolting on marketing later. The book champions targeting passionate niches over chasing the indifferent mass market.
Founders compete in noisy markets where a 'me too' product is invisible. Purple Cow pushes you to bake genuine remarkability into what you build so that early adopters do your marketing for you.
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