Rocket Surgery Made Easy
The Do-It-Yourself Guide to Finding and Fixing Usability Problems
Run your own usability tests, cheaply and often.
Rocket Surgery Made Easy is a practical, step-by-step guide to doing your own usability testing without a lab or specialists. Krug shows how a few users a month can surface most of the problems worth fixing and how to run sessions, watch, and prioritize fixes. It is the hands-on companion to his classic Don't Make Me Think.
Founders rarely have budget for formal research, and Krug proves that cheap monthly tests with a handful of users catch the issues that actually hurt conversion. It gives a small team a repeatable habit for validating their product with real people.
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