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Sprint cover

Sprint

How to Solve Big Problems and Test New Ideas in Just Five Days

Solve big problems and test ideas with customers in five days.

by Jake Knapp with John Zeratsky and Braden Kowitz

Sprint lays out a five-day process, developed at Google Ventures, for solving hard problems and validating ideas before investing heavily in them. Each day has a focus: map the problem, sketch solutions, decide, prototype, and test with real customers. The result is a structured way to compress months of debate into a single week of action and evidence.

Founders face high-stakes decisions with limited time and money, and the sprint gives them a way to test a real prototype with customers in days instead of quarters. It replaces endless meetings and guesswork with a fast, evidence-driven process.

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