The Art of Startup Fundraising
Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know
A modern, step-by-step playbook for raising startup capital.
Cremades offers a practical guide to startup fundraising in the post-JOBS Act era, covering everything from crafting a pitch and building a deck to identifying investors and negotiating the deal. It maps the path from formation through financing for early to growth-stage companies. The book reflects the shift toward online fundraising and crowdfunding.
Founders get a current, end-to-end roadmap for raising money, including newer channels like equity crowdfunding. Its concrete checklists on pitching and negotiating make it easy to act on before a round.
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