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‹ The Founder Bookshelf

The Art of Startup Fundraising cover

The Art of Startup Fundraising

Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know

A modern, step-by-step playbook for raising startup capital.

by Alejandro Cremades

Cremades offers a practical guide to startup fundraising in the post-JOBS Act era, covering everything from crafting a pitch and building a deck to identifying investors and negotiating the deal. It maps the path from formation through financing for early to growth-stage companies. The book reflects the shift toward online fundraising and crowdfunding.

Founders get a current, end-to-end roadmap for raising money, including newer channels like equity crowdfunding. Its concrete checklists on pitching and negotiating make it easy to act on before a round.

Where to get it

Questions, answered

What is The Art of Startup Fundraising about?

Founders get a current, end-to-end roadmap for raising money, including newer channels like equity crowdfunding. Its concrete checklists on pitching and negotiating make it easy to act on before a round.

Where can I find books founders recommend?

The eChai founder bookshelf ranks the books founders in the network recommend to each other.

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