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The Culture Code cover

The Culture Code

The Secrets of Highly Successful Groups

Belonging, candor, and purpose are what make groups click.

by Daniel Coyle

Coyle goes inside high-performing groups, from Navy SEALs and IDEO to the San Antonio Spurs, to find what makes their cultures work. He distills culture down to three skills: building safety, sharing vulnerability, and establishing purpose. Each section offers stories plus concrete tips leaders can apply.

Culture is the invisible engine of a startup, and founders rarely know how to build it on purpose. Coyle turns culture into specific, repeatable behaviors a founder can practice from day one to make a small team feel safe, candid, and aligned.

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