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The Goal cover

The Goal

A Process of Ongoing Improvement

A factory manager learns to fix the one constraint that matters.

by Eliyahu M. Goldratt with Jeff Cox

Told as a novel, the book follows plant manager Alex Rogo as he races to save his failing factory by rethinking what productivity really means. Through a mentor named Jonah, he discovers the Theory of Constraints: that every system is limited by a few bottlenecks, and progress comes from managing them.

Founders constantly optimize everything at once and exhaust the team without moving the needle. This book reframes operations and growth around finding the single binding constraint and relentlessly improving it.

Where to get it