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The Infinite Game cover

The Infinite Game

Play for the long game, not just to win today.

by Simon Sinek

Sinek applies game theory's distinction between finite and infinite games to business, arguing that the best leaders play the infinite game. Rather than chasing short-term wins, they advance a just cause, build trusting teams, and adapt for the long haul. The book contrasts companies that endure with those that burn out chasing finite goals.

Founders face constant pressure to optimize for short-term metrics, but durable companies are built by leaders playing for the long term. Sinek gives a framework for defining a just cause and resisting the trap of beating competitors at the expense of staying in the game.

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