The Little Book of Common Sense Investing
The Only Way to Guarantee Your Fair Share of Stock Market Returns
Own the whole market, keep costs low, and win.
John Bogle makes the simple, powerful case for low-cost index fund investing. He shows how fees, taxes, and trading costs quietly erode returns, and argues that buying and holding a broad, low-cost index fund is the surest way for an ordinary investor to capture the market's long-term returns.
Bogle's gospel of low cost and simplicity is a clean mental model for founders managing their own money and for thinking about compounding and avoiding needless friction. It is short, blunt, and hard to argue with.
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