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The Ride of a Lifetime cover

The Ride of a Lifetime

Lessons Learned from 15 Years as CEO of the Walt Disney Company

Leadership lessons from reinventing a media giant.

by Robert Iger

Robert Iger shares the leadership principles he relied on while running Disney for fifteen years. He recounts the negotiations and bold bets behind acquiring Pixar, Marvel, Lucasfilm, and Fox, and the launch of Disney's streaming business. The book frames management as a set of values such as optimism, courage, fairness, and curiosity.

Founders learn how to make high-stakes strategic bets and manage talented, difficult people through transformative change. Iger distills succession, dealmaking, and culture into clear, transferable leadership principles.

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