The Sales Acceleration Formula
Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Turn sales from an art into a repeatable, data-driven machine.
Mark Roberge shares the metrics-driven playbook he used to scale HubSpot's sales organization from zero to over $100 million in revenue. He breaks the formula into hiring, training, managing, and demand generation, treating each as a system that can be measured and optimized. The book argues that sales success comes from process and data rather than charisma alone.
Founders building a first sales team rarely have a model for how to make it repeatable and scalable. This book gives a concrete, metric-based framework for hiring salespeople, ramping them, and aligning sales with inbound marketing, which is exactly the moment most startups stumble.
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