Traction
How Any Startup Can Achieve Explosive Customer Growth
Most startups fail from lack of customers, not lack of product.
Weinberg and Mares lay out nineteen traction channels, from SEO and content marketing to community building and unconventional PR, that startups can use to grow. They introduce the Bullseye framework for systematically testing channels and doubling down on the one that works. The advice draws on interviews with more than forty successful founders.
Distribution is the part of startup building most founders neglect, and this book is the canonical playbook for it. The Bullseye framework gives a repeatable way to find the one channel that actually moves your growth curve.
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