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Transformed cover

Transformed

Moving to the Product Operating Model

A practical playbook for adopting the product operating model.

by Marty Cagan with Lea Hickman, Chris Jones, Christian Idiodi, and John Moore

Transformed tackles how established companies move from project-based delivery to a product operating model. The SVPG team covers changing how you build, how you solve problems, and how you decide what to work on, with case studies and common objections. It is the how-to bridge for organizations trying to work like the best product companies.

Founders who scale past the early team face the question of how the whole company makes product decisions. Transformed offers a model and concrete steps for embedding product thinking across an organization without losing speed.

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