Universal Principles of Design
100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
A cross-disciplinary reference of how good design works.
Universal Principles of Design is an illustrated reference covering concepts drawn from across design, psychology, and engineering, with each principle explained on a two-page spread. Topics range from the rule of thirds and Fitts's law to mental models and the von Restorff effect. It is meant as a dip-in reference rather than a linear read.
Founders making design and product decisions benefit from a shared vocabulary of proven principles instead of reinventing them. The encyclopedic format lets a small team quickly look up the right concept for a specific problem.
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Questions, answered
What is Universal Principles of Design about?
Founders making design and product decisions benefit from a shared vocabulary of proven principles instead of reinventing them. The encyclopedic format lets a small team quickly look up the right concept for a specific problem.
Where can I find books founders recommend?
The eChai founder bookshelf ranks the books founders in the network recommend to each other.
