What You Do Is Who You Are
How to Create Your Business Culture
Your culture is what your people do, not what you say.
Horowitz argues that culture is defined by how people actually behave, especially when leaders are not watching. He draws lessons from unlikely leaders including the Haitian revolutionary Toussaint Louverture, the samurai, Genghis Khan, and former prison-gang leader Shaka Senghor. He then translates those examples into concrete techniques for shaping culture in a modern company.
Founders set culture whether they mean to or not, and this book makes that responsibility deliberate and actionable. It shows how specific rules and visible behaviors, not slogans, encode values. For early teams, it is a practical guide to building the company you actually want.
Sign in to mark this read or add it to your want-to-read list.