You Can Negotiate Anything
The World's Best Negotiator Tells You How to Get What You Want
Everything is negotiable if you know how power and time work.
Cohen argues that negotiation is a pervasive part of daily life and that almost everything is negotiable. He frames every negotiation around three variables: power, time, and information. Using accessible stories, he shows how to apply these levers in business and personal situations alike.
Founders negotiate everything from rent to term sheets, and Cohen's classic builds the mindset that you always have more leverage than you think. Its simple power-time-information model is a fast, durable mental toolkit for the constant small negotiations of building a company.
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What is You Can Negotiate Anything about?
Founders negotiate everything from rent to term sheets, and Cohen's classic builds the mindset that you always have more leverage than you think. Its simple power-time-information model is a fast, durable mental toolkit for the constant small negotiations of building a company.
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