The Founder Bookshelf
Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.
5 books for timeless
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Twenty Indian entrepreneurs who built ventures without an MBA.
Connect the Dots profiles 20 entrepreneurs who succeeded without an MBA, organized into three sections the author calls Jugaad, Junoon, and Zubaan. The book argues...
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A purported account of the Patanjali consumer brand's rise.
This title could not be verified as a published book through available sources. The details provided suggest a business narrative about Patanjali, the Indian FMCG and...
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Indian society read through fifty years of its advertising.
Ambi Parameswaran analyzes over a hundred Indian advertisements to trace how the country's culture, politics, and economy evolved over fifty years. He shows how...
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Twenty-five IIM graduates who chose the hard road of building businesses.
Stay Hungry Stay Foolish tells the stories of 25 MBAs from IIM Ahmedabad who left secure, lucrative jobs to become entrepreneurs. Through their journeys, the book...
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Eight inside stories of how Tata built bold businesses on values.
Harish Bhat narrates eight first-hand stories of strategic and operational challenges across Tata Group companies over two decades. The cases span the Tata Nano,...
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.
