The Founder Bookshelf
Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.
2 books on Branding & Storytelling
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A purported account of the Patanjali consumer brand's rise.
This title could not be verified as a published book through available sources. The details provided suggest a business narrative about Patanjali, the Indian FMCG and...
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Eight inside stories of how Tata built bold businesses on values.
Harish Bhat narrates eight first-hand stories of strategic and operational challenges across Tata Group companies over two decades. The cases span the Tata Nano,...
Questions, answered
What books do founders recommend?
Founders on the eChai network recommend titles like From the Rubble: The Phoenix Called Patanjali and Tatalog. The bookshelf ranks books by how many founders have read them.
Where can I find a startup reading list?
The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.
How is the bookshelf ordered?
By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.
