The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

Topic
All topics Startups & Entrepreneurship 40 Product & Design 51 Sales 45 Marketing & Growth 80 Branding & Storytelling 49 Fundraising & VC 17 Finance 65 Strategy 86 Leadership & Management 62 Hiring, Team & Culture 28 Operations & Scaling 20 Negotiation & Influence 12 Customer & Human Behavior 15 Productivity & Habits 27 Mindset & Resilience 6 Investing 32 Founder Memoirs 11 Economics & Classics 4
As you grow
All stages Idea & validation 66 Finding PMF 39 Go-to-market 23 Fundraising 21 Growth & scaling 89 Leading at scale 23 Timeless 143
All Indian 8
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2 books on Marketing & Growth

  1. Backstage: The Story Behind India's High Growth Years cover
    Backstage: The Story Behind India's High Growth Years

    Montek Singh Ahluwalia

    An insider's account of the reforms that powered India's growth.

    Backstage is part memoir and part economic history, recounting Ahluwalia's role in India's liberalization and high-growth years. He offers a behind-the-scenes view of...

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  2. Nawabs, Nudes, Noodles cover
    Nawabs, Nudes, Noodles

    Ambi Parameswaran

    Indian society read through fifty years of its advertising.

    Ambi Parameswaran analyzes over a hundred Indian advertisements to trace how the country's culture, politics, and economy evolved over fifty years. He shows how...

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eChai Partner Brands

eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.

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