We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 628 founders registered. Any city that reaches 20 interested founders is on too. See your city

The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

2 books on Sales

  1. Stay Hungry Stay Foolish cover

    Rashmi Bansal

    Twenty-five IIM graduates who chose the hard road of building businesses.

    Stay Hungry Stay Foolish tells the stories of 25 MBAs from IIM Ahmedabad who left secure, lucrative jobs to become entrepreneurs. Through their journeys, the book...

    1 founder recommends Get the book ↗
  2. Nawabs, Nudes, Noodles cover

    Ambi Parameswaran

    Indian society read through fifty years of its advertising.

    Ambi Parameswaran analyzes over a hundred Indian advertisements to trace how the country's culture, politics, and economy evolved over fifty years. He shows how...

Questions, answered

What books do founders recommend?

Founders on the eChai network recommend titles like Stay Hungry Stay Foolish and Nawabs, Nudes, Noodles. The bookshelf ranks books by how many founders have read them.

Where can I find a startup reading list?

The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.

How is the bookshelf ordered?

By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.

eChai Partner Brands