The Founder Bookshelf
Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.
4 books on Branding & Storytelling for finding pmf
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In a content-flooded world, clear writing is your competitive edge.
A practical handbook for producing high-quality marketing content across every channel. Handley argues that in the digital age everyone is a writer, and the quality of...
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Test everything; the audience decides what works.
A foundational text on direct-response advertising built on rigorous split-testing of real campaigns. Caples shows that small changes, especially to headlines, can...
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Run your career like a startup: adapt, network, and take smart risks.
Hoffman and Casnocha argue that everyone should manage their career with the same strategies entrepreneurs use to build companies: permanent beta, competitive...
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When everybody zigs, zag.
Neumeier's central thesis is radical differentiation: when everyone else zigs, the winning brand zags. The book offers a 17-step checklist for finding and executing a...
Questions, answered
What books do founders recommend?
Founders on the eChai network recommend titles like Everybody Writes, Tested Advertising Methods, and The Startup of You. The bookshelf ranks books by how many founders have read them.
Where can I find a startup reading list?
The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.
How is the bookshelf ordered?
By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.
