The Founder Bookshelf
Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.
4 books on Sales for finding pmf
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A practical playbook for validating B2B products fast.
Lean B2B adapts lean startup and customer development specifically to the business-to-business context, where buyers and users differ and sales cycles are long....
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Take your profit first, then run the business on what is left.
Profit First flips the conventional accounting formula from Sales minus Expenses equals Profit to Sales minus Profit equals Expenses. Michalowicz lays out a behavioral...
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Treat advertising as a measurable, testable science.
A foundational 1923 text arguing that advertising should be judged by measurable results, not opinion or art. Hopkins champions testing, tracking, coupons, and sales...
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A field manual for surviving and thriving in your product role.
Steven Haines offers a practical, no-nonsense guide to the realities of the product manager job, from understanding the role to working across functions. It covers...
Questions, answered
What books do founders recommend?
Founders on the eChai network recommend titles like Lean B2B, Profit First, and Scientific Advertising. The bookshelf ranks books by how many founders have read them.
Where can I find a startup reading list?
The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.
How is the bookshelf ordered?
By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.
