The Founder Bookshelf
Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.
4 books on Sales for finding pmf
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A practical playbook for validating B2B products fast.
Lean B2B adapts lean startup and customer development specifically to the business-to-business context, where buyers and users differ and sales cycles are long....
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Take your profit first, then run the business on what is left.
Profit First flips the conventional accounting formula from Sales minus Expenses equals Profit to Sales minus Profit equals Expenses. Michalowicz lays out a behavioral...
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Treat advertising as a measurable, testable science.
A foundational 1923 text arguing that advertising should be judged by measurable results, not opinion or art. Hopkins champions testing, tracking, coupons, and sales...
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A field manual for surviving and thriving in your product role.
Steven Haines offers a practical, no-nonsense guide to the realities of the product manager job, from understanding the role to working across functions. It covers...
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.
