The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

4 books on Branding & Storytelling for fundraising

  1. Get Backed cover

    Evan Baehr and Evan Loomis

    Build the relationships and the deck that get you funded.

    Get Backed is a hands-on handbook for raising money, built around the pitch deck and the relationships behind it. The authors share real decks that raised millions, a...

  2. Mastering the VC Game cover

    Jeffrey Bussgang

    A two-sided guide to playing the venture game and winning.

    Jeffrey Bussgang draws on his experience as both founder and VC, plus interviews with entrepreneurs like Jack Dorsey and Reid Hoffman, to explain how the venture game...

  3. slide:ology cover

    Nancy Duarte

    The craft of designing slides that actually communicate.

    Duarte presents a practical methodology for designing presentation slides, covering everything from data visualization and typography to building a coherent visual...

  4. Start with Why cover

    Simon Sinek

    People don't buy what you do, they buy why you do it.

    Sinek introduces the Golden Circle (why, how, what) to explain why some leaders and companies inspire while others merely transact. He argues that starting with a...

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.