The Founder Bookshelf
Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.
3 books on Sales for fundraising
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A profane, insider tell-all of building, selling, and surviving Silicon Valley.
A first-person account of the author's path from Goldman Sachs to founding the adtech startup AdGrok, raising money through Y Combinator, selling to Twitter, and then...
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Six universal principles quietly drive people to say yes.
Cialdini distills years of research into six principles of persuasion: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. He shows...
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Win the deal by controlling the frame, not just the facts.
Klaff presents his STRONG method for pitching, built on the idea that every interaction is a collision of psychological frames and the stronger frame wins. He draws on...
Questions, answered
What books do founders recommend?
Founders on the eChai network recommend titles like Chaos Monkeys, Influence, and Pitch Anything. The bookshelf ranks books by how many founders have read them.
Where can I find a startup reading list?
The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.
How is the bookshelf ordered?
By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.
