The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

3 books on Sales for fundraising

  1. Chaos Monkeys cover

    Antonio Garcia Martinez

    A profane, insider tell-all of building, selling, and surviving Silicon Valley.

    A first-person account of the author's path from Goldman Sachs to founding the adtech startup AdGrok, raising money through Y Combinator, selling to Twitter, and then...

  2. Influence cover

    Robert B. Cialdini

    Six universal principles quietly drive people to say yes.

    Cialdini distills years of research into six principles of persuasion: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. He shows...

  3. Pitch Anything cover

    Oren Klaff

    Win the deal by controlling the frame, not just the facts.

    Klaff presents his STRONG method for pitching, built on the idea that every interaction is a collision of psychological frames and the stronger frame wins. He draws on...

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.