The Founder Bookshelf
Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.
18 books on Sales for timeless
-
The fastest way to fill a pipeline is relentless prospecting.
Jeb Blount argues that the number one reason salespeople fail is an empty pipeline, and the cure is consistent, disciplined prospecting across every channel. The book...
-
Sell by closing the gap between the buyer's current and future state.
Keenan presents a problem-centric selling method built around uncovering the gap between a customer's current state and their desired future state. He argues that deep...
-
Give value repeatedly, then make the ask that converts.
A practical guide to social media marketing built on the boxing metaphor of jabs (value-giving content) leading to a right hook (the ask). Vaynerchuk argues that...
-
An insider's account of 1980s bond-trading excess.
Liar's Poker is Michael Lewis's memoir of his years as a bond salesman at Salomon Brothers during the boom of the 1980s. It captures the brash, money-obsessed culture...
-
People do not like to be sold, but they love to buy.
Gitomer lays out twelve and a half blunt principles of sales greatness, arguing that lasting success comes from value, relationships, and earning loyalty rather than...
-
Small shifts in wording can dramatically change how people respond.
Berger shows how subtle choices of words can change minds, build relationships, and drive action. He identifies categories of language (such as words that signal...
-
The foundational textbook that defined modern marketing as a discipline.
Kotler's landmark text frames marketing as an analytical, managerial discipline built around analysis, planning, implementation, and control. It introduces the...
-
Indian society read through fifty years of its advertising.
Ambi Parameswaran analyzes over a hundred Indian advertisements to trace how the country's culture, politics, and economy evolved over fifty years. He shows how...
-
A no-nonsense playbook for proactively winning new business.
Weinberg delivers a practical handbook for the unglamorous work of prospecting and new business development. He covers building a target list, crafting a compelling...
-
The legendary adman's practical playbook for advertising that sells.
A richly illustrated, opinionated guide to advertising from one of its most successful practitioners. Ogilvy covers how to write copy and headlines, make effective...
-
Turn your product demo into a closing tool.
This short, tactical book teaches SaaS founders and sales teams how to run product demos that actually convert into deals. Efti covers preparation, qualification,...
-
Build a sales story that makes your difference the obvious choice.
Dunford presents a step-by-step structure for a sales pitch that helps customers make confident buying decisions while positioning your product to win. She argues the...
-
Marketing a service means selling a promise, not a product.
Harry Beckwith offers short, punchy lessons on marketing services, which cannot be touched, tasted, or test-driven before purchase. He argues that service marketing is...
-
Twenty-five IIM graduates who chose the hard road of building businesses.
Stay Hungry Stay Foolish tells the stories of 25 MBAs from IIM Ahmedabad who left secure, lucrative jobs to become entrepreneurs. Through their journeys, the book...
-
Why economies get stuck and how demand drives employment.
Keynes challenges classical economics by arguing that aggregate demand, not just supply and self-correcting markets, determines overall output and employment. He...
-
Win more deals by being honest about your flaws, not hiding them.
Todd Caponi makes the case that transparency, including proactively sharing weaknesses, builds trust and accelerates deals. Drawing on behavioral science and the way...
-
Everyone is in sales now, whether they admit it or not.
Pink argues that we all spend much of our day in non-sales selling: persuading, convincing, and moving others. Drawing on social science, he replaces the old ABCs of...
-
Hire A players with a disciplined, repeatable method.
Smart and Street argue that hiring mistakes are the costliest problem in business and offer the A Method to fix them. The process centers on writing a scorecard,...
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.
