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Atul Purohit

Author & Serial Entrepreneur. Founder & CEO at Writco

Ahmedabad

Writco : a multilingual social writing and reader rewarding community-driven platform

Writco is a Multilingual Social Writing & Reader Rewarding Community-Driven Platform that Connects Readers & Writers around the Globe!

About the team

Atul Purohit (Founder & CEO), a renowned expert with a decade of experience in the book publishing industry. He own traditional book publishing house - Write India Publishers. With an impressive portfolio of over 1000+ published books, Atul' s passion and commitment to the literary world is evident.

Vicky Salunkhe (Co-founder & CTO) , a full stack developer with Top 1% on StackOverflow and a proven track record of success in the technology industry. His innovative thinking and drive for excellence have played a crucial role in shaping the direction of Writco and its technology solutions.

Eureka moment

Our journey at Writco has been filled with eureka moments that have left us with goosebumps. One such moment was when we acquired our first one lakh users in less than a year. It was a remarkable achievement that highlighted the impact and value of our product.

But that wasn't the only highlight of our year. In the very same year, Writco was recognized as the 'Best Personal Growth App of 2020' by Google Play. This was a proud moment for our team, as it validated the hard work and dedication that we put into developing our platform.

These moments have been a source of inspiration for us, driving us to continue pushing boundaries and achieving even greater success.

Business model

It's important to wait for a solid business model and revenue strategy before implementing any monetisation strategies. However, here are some potential ways to generate revenue for a literature-related platform:

1. Premium Subscriptions: Offer exclusive content and additional features to users who pay for a premium subscription. This could include early access to new releases, personalised book recommendations, and access to a community of readers.

2. In-App Currency: Allow users to purchase books and subscriptions using coins that they can add to their wallet. Users could also earn reward coins for completing certain actions on the platform, such as leaving reviews or recommending books to friends.

3. Licensing and Partnerships: Sell book rights for screen adaptation to movie or TV production companies. This could generate a significant amount of revenue, as well as increase the visibility and popularity of the original book.

4. Selling Products and Merchandise: Sell physical and digital products related to the books, such as e-books, diaries, t-shirts, frames, and gift articles. This could include both original content and branded merchandise.

5. Advertising & Sponsorship Deals: Offer sponsored content, display ads, workshops, and events to businesses that want to reach book lovers. This could include partnerships with publishers, authors, and other book-related organisations.

6. Affiliate Marketing & Consultancy Services: Offer book editing, publishing, and marketing services to authors and publishers. This could include affiliate marketing deals with other book-related businesses, as well as consultancy services to help authors and publishers promote their work.

Traction

We are thrilled to share that our platform has achieved impressive traction, boasting over 8,000 daily active users and 65,000 monthly active users. With a total user base of 220,000+ individuals, we take pride in the fact that all of our users have been acquired organically and without spending a penny on advertising, online or offline.

Our team's expertise in organic marketing has allowed us to grow steadily and consistently, with our users generating over 1.3 million pieces of content in the form of stories, poems, and quotes. And the icing on the cake? We've also been able to generate more than 1 million INR in revenue over the last 18 months through our first revenue model, a subscription-based service.

We are grateful for the trust and loyalty our users have placed in us, and we look forward to continuing to provide a platform that empowers creativity and authentic expression.

Community support

we understand the power of networking and the importance of learning from other startups and founders. We believe that by connecting with like-minded individuals and learning from their experiences, we can gain invaluable insights that will help us grow and succeed.

In addition to networking, we are also planning to raise a Seed Investment Round. The funding will enable us to scale our business faster, expand our reach globally, and build an even stronger community. We are confident that with the right support and resources, we can achieve our vision of creating a thriving community of passionate individuals who share a love of innovation and entrepreneurship.

March 12, 2024 5:04am

Startup Showcase AI SaaS DeepTech

Harshal Trivedi

Founder & CEO, Tusker AI

Ahmedabad, India

Tusker AI : No-Code AI Computer Vision Platform for Image and Video Analytics

Tusker is a NO code AI Vision platform, which helps the entire Business Community by Automating their Computer Vision project in span of just few hours instead of weeks without knowledge about AI.

About the team

TUSKER AI Co-Founders worked on similar initiatives, and they also ran a couple of Bootstrap start-ups successfully for the past decade.

They were professionals and worked in a Similar domain for the last 5 years where the computer Vision and Surveillance Industry were part of it but it Lacked Automation.

So, this leads to thinking more about Innovation and Product Automation. So, in a nutshell, they are similar tech-savvy like-minded Entrepreneurs who have been working with a similar vision for almost a decade now.

TUSKER AI’s co-founders were colleagues first, then friends, then became people having the same enthusiasm, and now a couple of innovators working on the same Vision to revolutionize and democratize AI.

Eureka moment

Well Eureka moment for me itself had a long journey and after serving in the IT sector for over a decade now the pain point for me was crystal clear and I was cent percent sure what is my next goal for my community and how I can be suitable for solving this.

As an entrepreneur for over a decade and coming from the Artificial Intelligence domain, I always wonder what more can be done to make people's lives easy.

Also, as an AI Technologist and as a business owner, I should have the liberty to experiment with AI without having core coding knowledge and generate AI models.

How does it work?

Video link: https://www.loom.com/share/39008a8fb6dd446f8d56e8c3067399d8

Business model

SAAS-based model - per camera monthly subscription) for video analytics as well as API calls(per million images) and per model creation on our platform.

Traction

200 million images processed
150+ Models trained
200+ users
100+ live streams processed

Community support

Speaking on the behalf of the whole team, it would be an honor for us if any Technologists or any AI-Market Enthusiast could be our Mentor/Advisor as we are looking for these profiles to help us achieve our targeted goals. We are looking for “Global GTM” as our vision is to empower everyone at a Global Scale with our Global Enterprise Grade-Tool-kit, therefore we need a “Global Guidance” to reflect our visibility globally.

March 12, 2024 4:58am

Startup Showcase D2C Brands SaaS

Yathindhar Panchanathan

Co-Founder, Gallabox

Chennai, India

Gallabox - your all in one WhatsApp Business Tool

Gallabox is a no-code, conversational commerce platform that leverages the WhatsApp Business API to help small and medium-sized businesses improve their sales conversions.

About the team

Yogesh was one of the early Engineering team members at Sulekha where he built the marketplace for Local Services, mining deep understanding of user needs and ‘matchmaking’ with SMB offers. He was also the first Engineering team member at CredAvenue where he built the fintech marketplace for debt.

Yathin created the Value Delivery function at Sulekha, a system that kept track of what’s due to paying customers and led the B2B product at Sulekha that was used by over 50,000 SMBs to keep track of their leads and deals.

Karthik helped build Sulekha’s Local Services business from ground up and built it to a Rs 100 crore ARR on the back of over 50,000 SMBs. He saw how the Internet was impacting SMBs at the dawn of the digital era while at Sify. He built the wedding services marketplace for Matrimony with users on one end and SMBs on the other.

Eureka moment

Sales is the lifeblood for small to medium sized businesses, but they lack the resources & know-how to convert their prospects and sell better.

We want to help businesses grow their sales through cutting-edge technologies channeled through easy-to-use tools - to digitize and automate their customer interactions.

How does it work?

Business model

We are a SaaS company and charge subscription for use of our product. Plans vary by features and are designed for businesses of all sizes

Traction

We now serve almost 1,000 paying customers from India and abroad, while over 12,000 businesses use our product for free.

Community support

Help us with product feedback, offer constructive criticism and brainstorm for new ideas for product road-map and for GTM.

March 12, 2024 4:54am

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