We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1020 founders registered. Any city that reaches 20 interested founders is on too. See your city
Find your idea & build the brand

Category & competitor research

Read the shelf and the reviews better than incumbents.

Level All Beginner Intermediate
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Marketplace Seller Scaling Brand Omnichannel Operator Product Person

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How do I get a real sense of how big my category actually is in India before I bet my capital on it? Start with Redseer's and Statista's published India D2C market sizing - Redseer puts the overall Indian D2C market on track for roughly $30-35 bill... Intermediate 3 resources → Is competitor research a one-time thing I do before launch, or something I need to keep doing? Keep doing it - brands that run formal competitive analysis at least quarterly grow revenue meaningfully faster than ones relying on occasional, in... Intermediate 3 resources →

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