Money, pricing & unit economics
Cohorts, LTV & repeat rate
The metrics that decide if you have a brand.
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What is cohort analysis, and why does it matter more than a single repeat-rate number?
Cohort analysis groups customers by when they first bought and tracks how each group behaves over time - so instead of one blended '35% repeat rate...
What is RFM analysis, and how do I use it to segment customers for retention marketing?
RFM scores every customer on Recency (how long since last order), Frequency (how often they buy) and Monetary value (how much they spend), letting ...
What tools should I use to actually build cohort and LTV dashboards without hiring a data team?
Purpose-built retention analytics tools like Peel do RFM, cohort revenue and cohort retention in one click on top of your Shopify data - genuinely ...
Related in Starting Up
Not D2C-specific, so it lives in our founder hub. Same engine, different corner.
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Co-founder dynamics, equity splits and conflict
Founder pay, personal finance and mixing personal and business money
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